We just got done with the new Silver Creek  website at www.silvercreekllc.com.  This website turned out really well as it emphasize the high quality custom homes that they build.  The website was completely done with Flash and includes a Blog for better Search Engine Optimization (SEO).   Other features of the website include:

• Homepage – this page includes a brief intro as well as an embedded slideshow that includes some of the Masterpieces that they have built in the past few years.  It also includes an option to fill out a form to receive a complimentary spotlight DVD that showcases their finest work.

• Theater Room Page –  which includes a custom HD video that Webnovate also made to embed on their website.   We also created these DVD’s in order for Silver Creek to hand out as promotional DVD’s.  Prospective customers can request a free DVD on their website at http://silvercreekllc.com.  (Click on the picture below to see the live page)

• Visionary Page – one of the main components of the Silver Creek philosophy, is Visionary.  If you can envision it in your dream home, they can build it.  Their homes are equipped with things as in theaters, indoor golf simulators, amazing pools, and much more!   This book is a online brochure of the quality homes they build and the core values that Silver Creek encompasses when building custom dream homes.  (Click on the picture below to see the live page)

• New Stand Page – This highlights the various awards that Silver Creek has won and it shows what a solid and and reputable company they are.  They have been featured in many magazine articles and TV shows.  (Click on the picture below to see the live page)

• Masterpieces Page – This page is a slideshow of the custom homes they gave built and shows off the beautiful masterpieces that thier customers now call home.  (Click on the picture below to see the live page)

• Contact Page – this page gives prospective customers the ability to easily request contact information, a free complimentary DVD, or more information about their company.  (Click on the picture below to see the live page)

Webnovate really enjoyed building this website for Silver Creek!  They are very innovative and have excellent taste!  If you are looking for a custom home in Utah, California, Arizona, or Hawaii then we would highly suggest you contact Silver Creek to build your next dream home!

We are excited to bring in the New Year and make 2010 even better than 2009!  Webnovate has been doing Utah Web Design for over 10 years and each year is constantly changing.  We are excited to see what 2010 brings as in Web Development, it is a constantly changing industry and 1 year is quite some time for the latest trends and technologies.

In 2009 we saw a rush in Search Engine Optimization (SEO) and it actually became a buzz word.  I would say that it started to become more of a buzz word a few years ago, but in 2009 it was much more common when discussing website needs and it has been adopted into mainstream language.  Many of our customers are realizing the importance of SEO and SEM campaigns and how you can have the best looking site out there, but it doesn’t mean much unless you are getting found in Search engines.  The Yellow pages are slowly dying and Google, Yahoo, Bing, MSN, and others are the main way that people will find your company.

I would also say that some of the other more popular request were for Content Management Systems (CMS). Webnovate did a lot of work with CMS websites and helped many clients in getting their CMS websites up and running.   Our Customers are amazed at how easy it is to update their own websites and how good they can look.  Our latest was for a non-profit that is rather large in Utah and is for a great cause, www.friendsforsight.org.

Perhaps the biggest change in 2009, was the explosion of Social Networking.  Social Networking  increased dramatically with the popularity of Facebook and Twitter.  While they have been around for a few years, it seems that 2009 was a huge year for these 2 in particular.  It is not uncommon to hear celebrities talking about what they “tweeted” about or their “facebook page”. They can utilized as great tools for any business in many ways, including keeping their friends and customers up-to-date on their services and offers.

So here is to 2010, Webnovate is excited and ready to play around with the latest trends and technologies as that is what keeps our job so entertaining and enjoyable!

As a Utah Web Design company that specializes in small business web development, we are privileged to interact with lots of small business owners. These owners have often worked extremely hard for years to build a business up from nothing. The owners have learned through experience what works and what does not. I am often amazed by owners who are willing to risk their business’s reputation with a poorly designed website.

Internet business has really only one important gateway to success, its credibility. Everyone has been told of horror stories of being ripped off on the web; unscrupulous businesses taking advantage of unsuspecting victims via the web. It’s a tale that is told over and over. Because of these tales online customers are wary.

On the web there is no credibility gray area. You are either credible to buy from or you are not. If you are not credible customers will spend their money elsewhere. Credibility drives sales.

Stanford Website Credibility Research lists 10 items that are critical to your websites credibility.

1. Design your site so it looks professional (or is appropriate for your purpose).

I am often amazed at what small business owners unfamiliar with web marketing are willing to put on their site. A small business site needs to be professionally designed. Professional graphic designers know how to build a brand and credibility through properly using art and design. By properly using design, a website is able to convey a professional and trustworthy image. Professional photography is also a very important part of your image. Photographers know how to capture the best in your products. They will light the products appropriately and use angles that are flattering to your product.

We find that people quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues, and more. The visual design should match the site’s purpose. A good graphic designer can cater the design to your sites purpose.

Colors, fonts, type sizes all convey a message a good graphic designer will know how to use these to enhance your business not drive your customers away.

I cannot emphasize this enough… Don’t skimp on the design and photography. It is money well spent.

2. Make it easy to verify the accuracy of the information on your site.

You can build web site credibility by providing third-party support through citations, references, source material for information you present. Providing links to material and websites builds your products and your websites credibility. Even if people don’t follow these links, you’ve shown confidence in your material. It shows proof and builds confidence. People love testimonials.

3. Show that there’s a real organization behind your site.

Customers want to be reassured that there is a real human being behind the website. Showing that there is a legitimate group behind your website is easy by listing your address, photos of the building and employees. It builds a human side to your website.

4. Highlight the expertise in your organization and in the content and services you provide.

What expertise is on your team? Are your contributors or service providers’ authorities? Be sure to give their credentials on your website. Are you affiliated with a respected organization? Make that clear. Conversely, don’t link to outside sites that are not credible. Your site becomes less credible by association. People want to buy products from knowledgeable people.

5. Show that honest and trustworthy people stand behind your site.

It is extremely important to show there are real people behind the site and in your organization. Websites can find ways to convey their trustworthiness through images or text. For example, some sites post employee bios that tell about family or hobbies. Listing their membership number in the Better Business Bureau is another method to prove that you are trustworthy. All of these steps build credibility.

6. Make it easy to contact you.

Buyers want to be able to communicate with the seller. They often have questions. Good communication leads to more sales. In addition it adds credibility. Criminals and those who might rip you off don’t want you to communicate with them. They are trying to hide. Legitimate business will always list contact information like phone numbers, email addresses/contact forms and mailing address.

7. Make your site easy to use — and useful.

Many clients believe if you build it they will come. This is not really the case. Our research shows that sites win credibility points by being both easy to use and useful. Some site operators forget about users when they cater to their own company’s ego or try to show the dazzling things they can do with web technology. Creating a dazzling website with the latest technology or extreme resolutions can actually kill a site. There are standards that are common. Webnovate is very familiar with the current standards and trends.

If a website is easy to use it will out perform any site that is difficult or trouble some. Web visitors want easy navigation as well as easy shopping and check out. Amazon.com is an example of this being very well executed.

8. Update your site’s content often (at least show it’s been reviewed recently).

Web surfers like fresh content just like they like fresh fruit. They want a freshness date. Content that doesn’t get updated shows several weaknesses. One weakness is that it promotes the image of the business doesn’t care about its own business. If they really cared they would update their prices, products and other website information. The second is that the web was designed to share data in real time with updates. People expect updates. By showing off a copyright for the site that it’s a year or more behind leaves people wondering if you are even still in business. Again it’s all about gaining credibility for your site.

10. Use restraint with any promotional content (e.g., ads, offers).

I advise not having ads on your site. Selling other companies and products is not why you spent time and money developing your business site. If you must have ads, clearly distinguish the sponsored content from your own. Avoid pop-up ads, it is annoying users and causes you to lose credibility.

Content and writing style should be clear, direct and sincere. What you say and what you don’t say are important to building credibility. Content should go from short and brief and get more detailed as you click down through content.

Avoid errors as much as possible. Typographical errors and broken links hurt a site’s credibility more than most people imagine. It’s also important to keep your site up and running.

Remember credibility is the difference between getting the sales opportunity or having your hard earned web visitor click out immediately without giving your company a chance.

Techniques to Instill Website Credibility

• Contact Information
• Display Privacy Policy
• Display Familiar Logos
• Professional Web Design
• Display Professional Photos

Your website is most likely your greatest asset to show the credibility of your business and by following these tips you can improve your website image and overall your business image.

If you are interested in a new website or ideas to help your existing website become more credible, please contact us by filling out our online RFP or calling us at 1.877.722.5381 – Extension 1.