Google algorithm cuts out content farms

by admin on February 28, 2011

Over on the Google Blog, they are reporting that the company is making significant changes to its search algorithm.  They report that it could change up to11.8% of its search results.   Google is always interested in providing their customers relevant and quality content and this is and has been a rule of thumb in SEO for quite some time…Always provide quality content that users would care to read about or ultimately find in search engines.

In the past, Google has done the best in delivering quality search results to their customers and this is another positive step in the search engine world.  That has made them the king of search and its what keeps them on the top.  There has been a decent amount of arguments stating that Google was unable to weed out the content farms from search results, but this recent change should help alleviate this.

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WordPress 3.1

by admin on February 23, 2011

WordPress 3.1 is out!  It has a new admin bar and adding links is “42x faster”.  If you have WordPress installed, you will want to update it.

Tip: Make sure you backup your files, deactivate plugins, upgrade, then reactivate plugins.  While rare, I have had instances in which the plugins will through it all out of whack!

If you are a client and want us to handle the backups and upgrades automatically, make sure to contact us and ask us about doing that for you.

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WordPress Hello Dolly Plugin – Keep or Delete?

by admin on February 21, 2011

If you have WordPress installed, you will see this plugin as it comes with each installation of WordPress.  It is by Matt Mullenweg, the founder of WordPress.  If you are an avid WordPress fan, as I am, you probably can relate to this question every time you update your plugins or WordPress itself.    For that half second, you think, should I delete Hello Dolly?  Every time, I swear I can hear Matt Mullenweg cringe at the very thought of deleting Hello Dolly.

I am writing this post in defense for Hello Dolly.  :-)

It is described as:

“This is not just a plugin, it symbolizes the hope and enthusiasm of an entire generation summed up in two words sung most famously by Louis Armstrong: Hello, Dolly. When activated you will randomly see a lyric from Hello, Dolly in the upper right of your admin screen on every page.”

While I will admit, I typically do not have it as an active plugin, I think it would be a shame if I deleted Hello Dolly as after  all isn’t it the least we can do to say thanks to Matt Mullenweg?  He has given us WordPress, such an amazing piece of software all for the price of “Free 99″.   This plugin has been at the core of WordPress and has witnessed the uprising of WordPress.  It has been there through the ups and the downs.  To uninstall is like removing a child from its mother.  In my opinion, WordPress and Hello Dolly go together like Peanut Butter and Jelly.

So in answer to the question of whether to keep the WordPress Plugin Hello Dolly, I say astoundingly YES.

What are your thoughts?  Do you keep or delete Hello Dolly on your WordPress Installations?

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Utah Energy Conservation Coalition helps save energy in Utah by helping contractors build green homes and homeowners maintaining energy efficiency!  They are a non-profit organization located in Orem, UT.

The UECC website had become stale and they were in need to have a CMS Website built in order to give them the ability to update their content.   They also desired to embed a newsletter program in order to keep the communication channels open with their members.  They now have a website that they can update the pictures and content themselves and they utilize their newsletter to reach out to their members.

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Case Study – Friends for Sight

by admin on February 21, 2011

Friends for Sight, located in Salt Lake City, Utah;  is a non-profit program that helps save the eye sight of children and has been doing so since 1955.  When you go to renew your drivers license and license plate tag, you have the option to “check the box” and help donate to this wonderful program.

Webnovate was hired to design a CMS website for the non-profit organization that would allow their staff the ability to easily edit and modify the website.   Their website has the ability to easily update the photographs and modify the text.  They change the photos to match what they are currently involved in, which keeps their website from becoming stale.  We embedded their YouTube videos on the the website so that everyone can enjoy the quality work they perform.  We also embedded a Google Calendar that lets schools and individuals check to see when they are coming to an area near them.    We also setup the ability to Donate to their program by Authorize.net.

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Case Study – Uinta Recreation

by admin on February 21, 2011

Uinta Recreation, located near Park City, UT;  provides the best ATV rentals, snowmobile rentals, guided tours and world class fly fishing and horseback rides!  Their equipment is well maintained and they always have the latest models to choose from.

Webnovate provides Web Design, SEO, and SEM consulting for Uinta Recreation since 2010.  They came to Webnovate to see how they might be able to increase their online presence and exposure.  They wanted to help their customers find them and show up higher in Google and ultimately help their customer’s book rentals and excursions.  We setup a CMS Website for them, did some SEO on the website and a Google Adwords Campaign, and setup a newsletter program for them.  Uinta Recreation has also added some YouTube videos on their website to illustrate their rentals and how much fun they can be!  They have seen a dramatic result in their online presence and have seen their online presence get 80-100 hits per day and they have seen their Google rankings increase each and every month.

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Case Study – Silvercreek Construction

by admin on February 21, 2011

Silvercreek Construction, located in Provo, Utah; builds amazing luxury custom homes in Utah, California, Arizona, and Hawaii.  Their homes are featured in many of the leading publications and have won many awards!

Since 2005, Webnovate has provided web design and Search Engine services to Silvercreek Construction.  In 2010 Silvercreek came to Webnovate in the need of a custom flash based website that would help illustrate the amazing luxury homes that they build.  We build a website that has an enticing homepage, a theater room in which customers can watch a 10 minute video that we made for them, a custom online brochure, and Masterpieces page that showcases their luxury homes.

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Case Study – Partyland

by admin on February 21, 2011

Partyland , with 4 stores in Utah scattered from St.George – Lehi, has been selling Utah party supplies and everything you need to plan your next party or event!  They have birthday party supplies, wedding rentals, balloons, custom banners, Halloween costumes, and have even supplied tent rentals for ESPN Game Day at BYU!

In  2006, Partyland came to Webnovate with a need to create a website that would portray their stores party atmosphere and highlight the different holiday seasons.  They had a tight deadline as their busiest time of the year, Halloween; was approaching and they needed to have a website that would show off their amazing costumes.  We designed a website in which they were able to change the backgrounds to match the latest holiday season.  For example, they change the background to hearts for Valentines Day and green clovers for St. Patricks Day.  Webnovate also implemented their social media as in their Facebook Fan Page and Twitter account.

We also installed a blog which they update regularly and setup some SEM and manage and maintain their Google Adwords Campaign for them.

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Why a Professional Website?

by admin on February 10, 2011

I often get asked, Why do I need a Professional Website?  I am often amazed as in todays age a website is most likely the most important marketing tool your small business has.  All your other marketing materials point to it and most likely it is the #1 way that people find your products or services.  Today’s generation is all about Google, Facebook, and Twitter.

Advantages of a Professional Website:

  • the #1 reason – Create new customers and bring in more calls and leads to improve your bottom line
  • crisp, clean images to portray your companies quality products and services  - if your competition has a poor website and you have a website that shines 9 times out of 10 you will get the client
  • assist with your daily routines as in having customers fill out forms online , download forms, etc.
  • provide a central location for your web presence including videos, Facebook groups, podcasts, customer testimonials, and case studies
  • get listed on Google, Yahoo, and Bing

As with any goal of a small business, the number one reason is to increase sales.  Period.

Ask yourself, have you even decided to purchase from a company over another based off their website?  I have and so do most people.

Internet surfers spend an average of 7 seconds on a web page and they make several judgments and decisions during that quick time span. If they’re looking for a professional or a business, during the 7 seconds they spend on the web page, they will decide whether to go off the site and look for something better… or they will be suitably impressed and look for the phone number to call. A beautiful website with relevant content engages user interest and they stay on your website longer and ultimately make a purchase!

Of course the number one answer is to make more sales. Professionals and businesses that have beautiful websites make a better impression on prospects and clients. That leads to more sales and higher margins. Professionals frequently realize having a beautiful office can help their business, just like nice clothes, a nice briefcase, a classic watch.  A website is no different and is just as important or perhaps even more important!

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EZ Twist Balloons

by admin on February 3, 2011

We recently got done with the www.eztwistballoons.com.  This website was made for EZ Twist Ballons in order to sell their patented EZ Twist Balloon Tool.  With this tool you can create twisty balloons for your next party or event!

EZ Twist Balloons

The website includes a fully function shopping cart, embedded Youtube video’s, a integrated newsletter, and much more!  It is also a CMS website so the customer can easily change the website and update it as needed.  It has a shopping cart that fully integrates with UPS Shipping rates and so the rates are automatically calculated based on the location of the order.

As usual we installed Google Analytics on it and the traffic for their website has been increasing ever since its launch.

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